La Moule Restaurant

ROLE: Lead Designer, Identity, Environmental

Lead designer to develop brand identity and environment for an upscale french restaurant. Deliverables included a logo, menu system with visual assets, wallpaper, signage and interior direction to guide atmosphere and visual design.

Client: La Moule

Brand Strategy

La Moule is styled after a vision of a late 70’S NYC Lower East Side bar with a Belgian/French focus. The aim was to have elegance but with unique, playful elements of a casual, darker bar scene. A dark blue/blue-green interior references the sea and keeps it moody. The menu is playful with kitsch and vintage illustration inspiration. The wallpaper is a large statement moment designed in reference to love using the mussel in a heart shape. Moments of unique lighting fixtures and photos of music icons complete the ambiance.