Pabst Blue Ribbon

ROLE: Art Director, Set Design, Photo Booth, Merchandise

Art Director for the Pabst Blue Ribbon live concert event in Portland, OR. The experience incorporates Portland landmarks within a retro-futuristic urban landscape aesthetic, while integrating a focus on music into the architecture. The stage backdrop was a printed vector design which was framed on both sides by 4×8′ physical laser-cut foam core elements. An LED dj booth continues the image to visually immerse the dj into the backdrop landscape.

Music performers: A Boogie Wit Da Hoodie, Madame Ghandi, and local support Maarqui


Viewer Participation

Photo Booth and Merchandise

Onsite was a playful photo booth opportunity for participants using a suspended 3D cut-out frame. A unique design was made for T-Shirts and merchandise, along with a custom redesigned Pabst brand logo in a geometric style exclusively for this event.