THE CONCEPT
This SAAS company was conceived to solve a problem: when users need urgent care appointments online, they don’t have financial transparency of what cost to expect.
THE GOAL: Carepath seeks to offer nearby locations of providers with concrete costs for medical procedures needed.
THE RESULT: Users can compare prices for the same service at each location giving consumers transparency.
USER RESEARCH
Research focused on competitor analysis to see what was missing in the market as well as user interviews to identify some actionable insights.
USER FLOW
The findings helped create empathy maps and personas to drive the next steps of defining a user flow that represents an ideal, efficient experience.
WIREFRAMES
Paper wireframes led to discoveries that combined features in the Low Fidelity wireframes. The process was refined into a Mid Fidelity prototype now ready for a Moderated Usability Study.
USABILITY FINDINGS
The clean direct approach of functionality for the app worked well but themes of Pain Points surfaced and actionable insights were put into place to alter the design.
HI FIDELITY PROTOTYPE
With implementing Accessibility standards and refining the experience from our usability findings the final prototype is taking shape.
NEXT STEPS
Conduct follow-up usability testing on the new website and review data with CarePath stakeholders.
Ideate any additional areas of need including new features and how the UX can integrate deeper into the health industry and solve problems of transparency.
