ZAIN Telecom

ROLE: Art Director, Set Design

Art Director for set design for a regional Middle East Telecom TVC including 3 site moments for an energetic TV commercial featuring Iraqi rappers and bands.

Client: Zain Telecom | Middle East

3 Experiential Moments

The set embraced the raw warehouse surfaces as negative space and built upon them with illusionistic architectural forms. I made 3 areas: The main stage set of floating white stairs, a series of green string “walls”, and an El-wire light matrix of suspended geometric forms that served as a transition moment for the camera.